App discovery is a problem on smartphones. The way I find apps is from friends’ recommendations. Sometimes I’ll peruse the list of top downloads or search for something that sounds useful. But sometimes I don’t know what I want, or could never dream of my phone having a function that an app allows.
Mplayit-powered store allows users to purchase a mobile game and send it direct to their phone
Namco Bandai Networks Europe has launched a Facebook storefront that enables users to try and buy its mobile games.
Namco Arcade also allows users to write mini-reviews and share their thoughts across Facebook, Twitter, Digg and email.
San Francisco – January 13, 2010 – The iPhone’s massive lead in the total number of apps may no longer be translating into a similar advantage in the marketplace, according to a new analysis by Facebook mobile app store Mplayit.
SAN FRANCISCO, Dec. 29—It’s no surprise that this is the busiest week of the year for mobile app downloads. But the apps mobile users are discussing most and sharing on Facebook® this holiday weekend showed real seasonal appeal, according to Mplayit, the first mobile app store on Facebook® that features apps from all three major smartphone marketplaces.
SAN FRANCISCO, Dec. 22—Ahead of the single biggest mobile app download week of the year, Mplayit (http://mplayit.com) announced that it now provides the entire catalog of over 15,000 Android applications on its cross-platform app store on the Facebook platform. Mplayit is now the world’s largest app store with cross-platform support for Android, iPhone, BlackBerry, and Java-powered mobile devices, making it a one-stop shop for mobile content.
SAN FRANCISCO, Dec. 10—Mplayit, the new mobile app store on Facebook that is transforming the mobile app discovery experience, today announced that the full catalog of over 3,500 BlackBerry applications is now available to its growing audience of consumers and fans on the Facebook platform. Mplayit is now the first cross-platform social app store where consumers can find, try, buy, and share apps for iPhone, BlackBerry, and Java-powered mobile devices.
SAN FRANCISCO, Dec. 7—Leading mobile analytics provider, Motally, announced today that Mplayit will be co-sponsoring their Trackappalooza contest to find the hottest applications for iPhone, BlackBerry, and Android phones through Motally’s patent-pending tracking tools. In addition, the deadline to enter Trackappalooza has been extended until December 31, 2009.
Mplayit, which offers the first mobile app store on Facebook and also provides carrier partners with platform technologies for online discovery and social merchandising of mobile games and applications, will offer participating developers a chance to win up to $1000 in ad placement credit on the Mplayit Mobile Arcade in addition to Motally’s prizes.
Mplayit Launches Facebook Page that Links Playable Discovery for iPhone and Mobile Apps Directly to Mobile User’s Social Network and Introduces ‘Apptivity’ As True Ranking Measure
SAN FRANCISCO, Nov. 19 —Mplayit (www.mplayit.com), the new online destination that seeks to transform the mobile content discovery experience, today unveiled its revolutionary “playable” app store on Facebook. The social networking features will help to build mobile app discovery among consumers in a way that can potentially challenge the App Store.
Mplayit introduces “playable discovery” in its new Facebook app store for the iPhone today and said it would add Android and Blackberry in the coming months. Rather than hunting and pecking for reviews and top lists, the Facebook page shows real “apptivity” that is going on in app stores so users can see what apps are receiving the most downloads, reviews, plays, etc. In coming weeks, mobile users will also be able to see the “apptivity” within their social network, so they can clearly see what apps their friends and family are most interested in.
Integrating the “playable discovery” experience with a mobile user’s social network is a powerful combination that can alter discovery and interaction in the face of skyrocketing numbers of mobile applications.
Mplayit’s Mobile Social Discovery Service Allows Customers to Find, Try, Buy and Recommend Mobile Games on Leading UK Operator’s Web Portal
Washington DC, London, October 8th, 2009 — Mplayit (formerly Mpowerplayer), the leading provider of online mobile game discovery and merchandising solutions, announced today a partnership with Player X to power online games distribution on http://www.o2.co.uk.
Player X launched its 100% Mobile service on o2 in September 2008, focusing on try-before-you-buy and flexible customer billing. Under the terms of the new agreement, Mplayit will provide customers visiting the o2 100% Mobile portal via the web with the opportunity to try out mobile games for free in a web interface that mimics the look and feel of a mobile phone.
Mobile games discovery specialists team up with content submission experts to deliver one stop demo and distribution shop to publishers and operators.
Washington DC, London, September 29th, 2009 - Mplayit (formerly Mpowerplayer), the leading provider of online mobile game discovery and merchandising solutions, announced today a partnership with content submissions and ingestion specialist Metaflow. The deal allows publishers and operators to upload content into the growing Mplayit eco-system with even greater ease.
Washington, DC, August 11, 2009 – Mplayit (formerly Mpowerplayer), the leading provider of online mobile game discovery and merchandising solutions, announced today the launch of the Mplayit Mobile Arcade application for Cellcom, Israel’s premier mobile operator.
“This is an important milestone for Mplayit. Cellcom is our first international carrier partnership, and we’re looking forward to working with them to continue to drive the take up of mobile games and applications in the Israeli market,” said Michael Powers, CEO of Mplayit.
Mplayit iPhone Arcade Allows Customers to Discover, Share and Buy Apps on the World’s Leading Social Network Site
Washington, DC, August 5, 2009 – Mplayit (formerly Mpowerplayer), the leading provider of online mobile game discovery and social merchandising solutions, announced today the launch of the Mplayit iPhone Arcade on Facebook.
Mplayit, the leader in playable discovery and social selling solutions for mobile content, announced today that it has hired Craig Dalton as its vice president of business development. In this position, Dalton will be responsible for establishing strategic relationships with mobile operators and distribution partners looking to increase existing and develop new revenue streams using Mplayit’s online trial and merchandising solutions.
Mplayit shared insights collected from the recent launch of its Mplayit Mobile Arcade application on the Facebook and MySpace platforms.
Mplayit announced that Xpressmo will showcase it’s new Surfmo consumer portal application utilizing Mplayit’s online demo platform. Mplayit’s solution will make Surfmo, a comprehensive mashup application that incorporates weather, news, sports, movies and music as a unified experience, available to online consumers seeking to try Surfmo before purchasing.
Julius Genachowski, recently appointed chairman of the Federal Communications Commission, is an investor in Mplayit through his incubator, LaunchBox Digital, based in the District.
U.S. firm Mplayit has announced the launch of its Mplayit Mobile Arcade app for MySpace, following its launch earlier this month for Facebook. The application lets people play free mobile games demos, while feeding their activity into their social networking profile for friends to see.
Virginia based Mplayit, the online mobile game platform, has launched a Facebook app that lets you play and purchase mobile games. Creating a sort of portal for mobile games like Sims Bowling and Guitar Hero, Mplayit has combined the mobile gaming experience with the online environment, inside of a Facebook application.
Mplayit Mobile Arcade Application Allows Facebook Users to Find, Try and Buy Mobile Games.
Mplayit, the leading provider of online mobile game trial and merchandising solutions, announced today the launch of the Mplayit Mobile Arcade application for Facebook Platform, an application that will allow users to find, try and buy mobile games directly through Facebook.
How many times have you plunked down your hard earned cash on a new game for your mobile phone, only to find out the game sucked? Now you can try out full (time-limited) versions of many mobile games right in your web browser before you decide to buy.
Consumers can sample new and popular mobile games online and across social networks.
Mplayit, the leading provider of mobile game trial and merchandising solutions, announced today the launch of Mplayit.com, a new Web portal catering to online consumers interested in finding out more about mobile games. Mplayit features free mobile game demos, including popular titles such as Spore and Guitar Hero, along with the ability to learn about games and publishers, read reviews, purchase games and to add and share the Mplayit widget anywhere online.
Mobile games now ‘widgetized’ for online sharing and distribution
Mplayit, the leading provider of mobile game trial and merchandising solutions, unveiled today its mobile game demo platform as a shareable online Web widget. Building on its award-winning "try-and-buy" software platform, consumers can now play and share their favorite mobile games with their friends online.
View the Official Press Release.
Interview with Stuart Dredge of pocketgamer.biz.
When it started out, US firm Mplayit pitched its main product as ‘an iTunes for mobile games’ - a desktop application that allowed people to browse, sample and purchase mobile games.
However, the company has evolved into something different. It’s now more focused on mobile game widgets that can be embedded in any website or social network profile.
Interview with Rebecca Blacksmith of The Leaders Spot.
Funds to fuel mobile game adoption with app store widgets on social networks.
Mplayit, the leading provider of mobile game trial and merchandising solutions for the wireless industry, announced today that it has secured $2.5 million in Series A funding. The round includes investments from New Atlantic Ventures, the Center for Innovative Technology GAP Fund, and LaunchBox Digital.
Sun Microsystems and Java inventor James Gosling recognizes Desktop Try and Buy Platform as innovative technology for mobile gaming.
Mplayit is the “iTunes” for the mobile games industry and utilizes the power of the Java platform to market Java ME games on the Windows, Mac, Linux and Solaris platforms, thanks to Java SE.
Usage soars as over a million consumers embrace web-based try-before-you-buy solution at Mplayit.com.
Mplayit, the leading provider of online mobile game trial and merchandising for the wireless industry, announced that it has surpassed a milestone of 12 million free mobile games demos played by over one million consumers. This rapidly expanding audience of worldwide mobile gamers has emphatically embraced Mplayit’s PC-based try and buy storefront solution.